Lesson 12.1 · Pro
Active users: DAU, MAU and stickiness
Count daily and monthly active users, and how often monthly users come back each day.
In this lesson
- DAU: distinct users per day
- MAU: distinct users per month
- Stickiness: average DAU / MAU
Go Pro to read this lesson
Pro unlocks every lesson and practice problem in SQL, Python, pandas and NumPy, with answers and step-by-step explanations.